Strong stance, strong crisis management: Purpose as an anchor in crisis
Purpose and crisis management
The corporate world and its values are changing. Until recently, maximizing profit was a legitimate business purpose. Today, this alone often no longer represents a raison d’être. Instead, purpose has become the order of the day: Companies that want to survive in today’s business environment need a long-term vision. This purpose should go beyond increasing profits. It should have a connection to society and make a positive contribution to society’s development. Purpose, however, does not only serve the sustainable viability of a company. Especially in crisis situations it can act as an anchor for a company and become a compass for crisis management.