Cancel culture and reputational crisis
We all know and say phrases like “Everyone makes mistakes!” and “No one is perfect!” – especially when it comes to our own missteps or those of our loved ones. It’s actually pretty clear to us that these phrases contain quite a bit of truth. Yet, the digital public seems to be forgetting about this more and more often these days. Particularly when it comes to celebrities, politicians or companies, the public’s tolerance for mistakes seems to be steadily decreasing. In the context of so-called cancel culture, small mistakes, but also long-ago missteps quickly unleash an avalanche of indignation in this context. This then rolls through the web, triggers calls for boycotts, brings politicians to their knees or tears down entire careers along the way.