Don’t Let Disinformation Destroy Your Brand: Tips for Companies to Identify and Combat the Threat of ChatGPT and Other AI Tools
In today’s digital age, the use of social media has grown exponentially, making it easier for companies to engage with their audience and build their brand. However social media has also created a new avenue for adversaries to spread disinformation and harm the reputation of companies and other organizations. With the advent of tools like ChatGPT, it has become cheaper, faster, and easier for adversaries to create and disseminate disinformation on social media. This of course poses a significant threat to companies and their reputation. In this article, we will explore the risks of AI generated disinformation for companies and provide tips for identifying and combating it.