What is Social Media Warfare?

Social media as a weapon in the information age

It is impossible to imagine today’s information age without social media. Social media penetrates our everyday life, determines our private communication and companies or institutions present themselves in social web. The advantages are pretty obvious. Due to the way social media works, everyone – no matter if private person, politician or company – can achieve an enormous reach at low cost. Traditional gatekeepers like editorial offices are no longer needed, and everyone has the opportunity to distribute information with their own framing. This makes it easy to built up a digital reputation, increase sales or get better result in political election.

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What is disinformation?

Social media as a blessing and a curse

Social media has become increasingly popular over the last decade, connecting people from all over the world and opening up new communication channels for individuals and companies alike. In contrast to all the positive aspects, social media can also serve as an instrument for manipulating public opinion – for example, by spreading deliberate false reports or distorting the presentation of genuine information. As a result of the supposed anonymity on the Internet and the target group-oriented play-out, false information spread much faster in social media than in the established media – and this without the authors and creators having to take (“legal”) responsibility for it.

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