Social media as a weapon in the information age
It is impossible to imagine today’s information age without social media. Social media penetrates our everyday life, determines our private communication and companies or institutions present themselves in social web. The advantages are pretty obvious. Due to the way social media works, everyone – no matter if private person, politician or company – can achieve an enormous reach at low cost. Traditional gatekeepers like editorial offices are no longer needed, and everyone has the opportunity to distribute information with their own framing. This makes it easy to built up a digital reputation, increase sales or get better result in political election.