Social Media Crisis Simulation
Face the storm of outrage
Train the ultimate communicative challenge
Let your team compete against each other in our war game format: One team becomes an angry online crowd and drives the digital wave of outrage, while the other tries to break it.
Group training in war game format: You take on the role of online trolls and social media managers
Three individually tailored scenarios with realistic injects and content (text, image, video)
Simulation of social media, websites, news, multimedia libraries and blogs
Automated simulation of social media traffic (BUZZ) using AI
Immediate evaluation of your training in joint feedback sessions
Suitable for teams between five and twenty people
Duration: about 2 to 4 hours
Can be performed remotely, hybrid or on-site as required
With PREVENCY® you master social media crises before they hit you.
Experience what it’s like to be the focus of a social media crisis and strengthen your resilience in dealing with extreme communicative situations.
Slip into the role of an angry online community and learn to understand their needs in a crisis.
You decide what you and your team want to train during the social media crisis simulation.
In an initial kick-off, we jointly determine your requirements, vision and learning objectives for the social media crisis simulation.
You determine the strength of your social media crisis scenarios based on the crisis competence of your team.
Our experts will work with you to develop up to three 30-minute scenarios that are precisely tailored to your risk environment.
Based on your training scenarios, we create injects with realistic content and coordinate them with you.
To match the scenarios, we offer you a variety of content formats – from news article, social media posts and memes to news articles.
The simulation will then place under the guidance of our team – on-site, in a hybrid event, or 100% remotely.
In a social media crisis simulation, participants consciously put themselves in an extreme situation in order to experience first-hand what it means to be confronted with a flood of negative comments. At the same time, the focus can be placed on specific areas such as community management or team collaboration.
For the social media crisis simulation, we recommend a group size of at least five to a maximum of 20 people. At your request, we can also conduct a social media crisis simulation with more than 20 participants.
A social media crisis simulation usually takes two to four hours. However, if needed, we can shorten or extend the time frame of your simulation.
For the preparation, you should allow a period of at least four weeks from the first kick-off meeting to the actual implementation of the social media crisis simulation.
You can train any scenario in our virtual training environment. If you already have a specific crisis case in mind, our experts will work out the scenario accordingly.
Yes, we would be happy to demonstrate our software to you in a demo session. Please contact us directly for this purpose.
If you are unsure which simulation format is right for you, feel free to contact us and together we will find the best possible solution for your ideas.
A social media crisis simulation strengthens your crisis competence, team cohesion and is also a lot of fun due to our gamification approach. This makes the format ideal for team events, association meetings, conferences or similar events.