Paid and Owned Content for more Brand Awareness

The integration of the channels into an overall concept of brand, layout and thematic areas that was formed during this time was an important framework condition that had to be taken into account and continuously adjusted in all work. For this, an intensive exchange and a permanent adaptation of the contents with and for the customer were essential. Since knowledge and structures were largely lacking internally at the time of the order, the first task was to create these two fundamental points. Once the knowledge and structures had been created, the next step was to design the social ads – always in close cooperation with the customer.

In addition to creating a design for the social ads and the organic content, suitable images were selected, claims were written and relevant target group and keyword research was carried out. Once the client was satisfied with the content created, the next step was campaign management. For this purpose, campaign management was carried out on relevant social media platforms and the playout of the content was constantly adjusted and optimized. This ensured the best possible playout and use of the budget. In order to measure the success of the campaigns, we created a monthly performance report based on previously defined KPIs. With the help of this report, TAW was able to draw insightful conclusions about the success of the campaigns and incorporate the relevant learnings into the marketing measures in the future.