Be well advised.
In times in which companies are increasingly becoming the subject of public debate, reputation, trust and credibility are essential corporate values.
Whether it is sales, share prices or market value – reputation has a direct influence on economic success.
Issues and incidents can rapidly escalate through digital media in a matter of seconds and cause massive damage to your reputation. Such crises can destroy potential revenue and quickly cost large amounts of money.
A professional approach to reputational risks is therefore essential for sustainable corporate success.
Security breaches, data protection failures or ethical misconduct – reputation crises can have many triggers. In the digital age, they are also increasingly caused by deliberate reputational attacks: fake online ratings cause sales to collapse, a single comment triggers a flame war in social media and systematic fake news cause share prices to crash.
AI raises reputation attacks to a new level. Manipulated information, images or videos can be easily produced and quickly distributed on a large-scale using bots and other propaganda tools. This new type of information warfare no longer only threatens political actors – companies, too, are increasingly being targeted by digital disinformation campaigns.
Only companies that adapt their risk and crisis management to the digital threat situation can protect themselves adequately.
That’ s why PREVENCY®
We are the right partner when it comes to mitigating digital risks and managing crises digitally. Because our services are based on a great amount of experience in handling digital reputation risks, interdisciplinary expertise and solid technical know-how.
We combine experience, expertise and technology to minimize digital risks and manage crises digitally.